2021 APAC Tambuli Awards Shortlisted Entries

The official list of finalists and winners will be announced on June 4, 2021.

Entry Title
Category / Cluster
Client / Agency
Network
Country
The New National Anthem Edition
Advocacy / Humanity and Culture
An Nahar Newspaper / Impact BBDO
BBDO Worldwide
United Arab Emirates
Maxis The Unheard Prayer
Family Centered Brand / Humanity and Culture
Maxis Communications / Leo Burnett KL / Directors Think Tank
Publicis Groupe
Malaysia
Voice Doodler
Health & Wellness / Humanity and Culture
Illuma, Wyeth / Ogilvy Shanghai
Ogilvy
Hong Kong
A Star Wars Experience For All
Advocacy / Humanity and Culture
Globe Telecom / Wunderman Thompson, Philippines
WPP
Philippines
McClassroom
Education & Lifelong Learning / Humanity and Culture
McDonald’s Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
MILO HOME COURT: Championing Sports in Desperate Times
Health & Wellness / Humanity and Culture
Nestle Philippines Inc. / Ogilvy Philippines
WPP Ogilvy
Philippines
McDonald’s Kindness Kitchen
Advocacy / Humanity and Culture
McDonald’s Philippines(Golden Arches Development Corporation) / TBWA\Santiago Mangada Puno
TBWA
Philippines
This is NESCAFÉ’s story of BABANGON TAYO, SUSULONG TAYO.
Advocacy / Humanity and Culture
NESTLÉ Philippines, Inc. / Dentsu Jayme Syfu
Dentsu
Philippines
#McDoTaughtme Employer Branding
Youth Brand / Humanity and Culture
Golden Arches Development Corp. / TBWA\Santiago Mangada Puno
TBWA Worldwide (Omnicom)
Philippines
Remove the Barrier
Responsible Citizenship / Humanity and Culture
Dylan Alcott Foundation / BWM Dentsu
Dentsu
Australia
The Golden Nugget
Health & Wellness / Humanity and Culture
Bowel Cancer Australia / BWM Dentsu and Coxinall Dentsu
Dentsu
Australia
Lazada For Good
Advocacy / Humanity and Culture
Lazada / PUBLICIS JIMENEZBASIC
Publicis Groupe
Philippines
#SuitsForHeroes
Responsible Citizenship / Humanity and Culture
Comic Odyssey / Wunderman Thompson Philippines
Wunderman Thompson
Philippines
The Story of Us
Seasons Celebration / Humanity and Culture
McDonald’s Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
The Story of Us
Family Centered Brand / Humanity and Culture
McDonald’s Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
BEAR BRAND Batang Matibay
Education & Lifelong Learning / Humanity and Culture
Nestle Philippines, Inc. / Nestle Philippines, Inc.
N/A
Philippines
BEAR BRAND Batang Matibay
Advocacy / Humanity and Culture
Nestle Philippines, Inc. / Nestle Philippines, Inc.
N/A
Philippines
Carefully, We Rise
Advocacy / Humanity and Culture
Taskforce T3 / TBWA\Santiago Mangada Puno
TBWA
Philippines
BITI’S CANVAS OF PRIDE
Responsible Citizenship / Humanity and Culture
BITI’S VIETNAM / DENTSU REDDER
DENTSU AEGIS NETWORK
Vietnam
PLDT Home: Rediscover What Matters
Family Centered Brand / Humanity and Culture
PLDT Inc / Ace Saatchi and Saatchi
Saatchi & Saatchi
Philippines
Colgate #SmileStrong
Advocacy / Humanity and Culture
Colgate-Palmolive Philippines / SOHO Square Philippines
WPP Redfuse
Philippines
One Wrong Tweet
Advocacy / Humanity and Culture
Called to Rescue / Seven A.D. Inc.
N/A
Philippines
Complex Emojis
Health & Wellness / Humanity and Culture
Mindnation Philippines / Propel Manila
N/A
Philippines
Zikrayat Playlist
Health & Wellness / Humanity and Culture
Alzheimer’s Association Lebanon / Cheil Dubai
Cheil Worldwide
United Arab Emirates
Tutorials Takeover
Education & Lifelong Learning / Humanity and Culture
QC Science High School Alumni Association / VMLY&R Philippines
VMLY&R
Philippines
Hidden Nature
Care for the Environment / Humanity and Culture
PT Unilever Indonesia Tbk / OLIVER Agency Indonesia
OLIVER Agency
Indonesia
Good Enough Handwashing Ain’t Good Enough
Health & Wellness / Humanity and Culture
Procter & Gamble / Saatchi & Saatchi, Singapore
Publicis Groupe
Philippines
Paskong Coca-Cola
Seasons Celebration / Humanity and Culture
Coca-Cola Far East Limited / Dentsu Jayme Syfu
DENTSU
Philippines
A Frontliner’s Sacrifice
Advocacy / Humanity and Culture
Procter and Gamble - Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
HOPE TAPE
Responsible Citizenship / Humanity and Culture
Korean National Police Agency / Cheil Worldwide
Cheil Worldwide
Republic of Korea
BIDA SOLUSYON SA COVID-19 (“The Hero Solution Against COVID-19”)
Responsible Citizenship / Humanity and Culture
Procter & Gamble Philippines, Inc. / MediaCom Philippines
WPP
Philippines
Lady’s Choice: The Impossible Christmas
Seasons Celebration / Humanity and Culture
Unilever Philippines, Inc. / Ogilvy & Mather Philippines, Inc.
Ogilvy
Philippines
Lutong Nanay Nutri Program
Advocacy / Humanity and Culture
Unilever Philippines, Inc. / MullenLowe TREYNA
MullenLowe Group
Philippines
TNT Nasa Saya ’Yan
Youth Brand / Humanity and Culture
Smart Communications, Inc. / Ace Saatchi & Saatchi
Saatchi & Saatchi
Philippines
Unsung
Responsible Citizenship / Humanity and Culture
Warner Music Group / Iris
Cheil
Singapore
Ugly Babies
Family Centered Brand / Humanity and Culture
Johnson & Johnson / DDB Philippines
Omnicom
Philippines
Igniting the Nation - ComCo Southeast Asia’s Write to Ignite Blogging Project
Advocacy / Humanity and Culture
ComCo Southeast Asia / ComCo Southeast Asia
ComCo Southeast Asia
Philippines
Love Verses Hate
Advocacy / Humanity and Culture
Love Is All We Need Coalition / Propel Manila
N/A
Philippines
Unreal Fans Of Real Kashmir
Tambuli Origins / Creative
Adidas + Real Kashmir FC / CHEIL INDIA PRIVATE LIMITED
Cheil
India
Small Moments: Reanimating the Ayala Malls Brand through a Finely Crafted Short Film
Craft / Creative
Ayala Malls / MRM//McCann
N/A
Philippines
Petronas Land of Light Bulbs
Brand Storytelling / Creative
PETRONAS / Directors Think Tank
Directors Think Tank
Malaysia
Project Care
Brand Storytelling / Creative
Unilab, Inc. / Ogilvy & Mather Philippines, Inc.
Ogilvy
Philippines
A Frontliner’s Sacrifice
Brand Storytelling / Creative
Procter and Gamble - Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
Shop2Give
Sustainable Campaign / Creative
Unilever / GIGIL
Independent
Philippines
This is NESCAFÉ’s story of BABANGON TAYO, SUSULONG TAYO.
Brand Storytelling / Creative
NESTLÉ Philippines, Inc / Dentsu Jayme Syfu
Dentsu
Philippines
This is NESCAFÉ’s story of BABANGON TAYO, SUSULONG TAYO.
Tambuli Origins / Creative
NESTLÉ Philippines, Inc / Dentsu Jayme Syfu
Dentsu
Philippines
The Story of Us
Brand Storytelling / Creative
McDonald’s Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
Kwentong Jollibee Choice
Brand Storytelling / Creative
Jollibee Foods Corporation / McCann Worldgroup Philippines
McCann Worldgroup
Philippines
Kanya Kanya Digital Film
Brand Storytelling / Creative
Unilever Philippines, Inc. / MullenLowe TREYNA
MullenLowe Group
Philippines
Where Joy Lives
Craft / Creative
P&G / Publicis Singapore
Publicis Groupe
Singapore
Ginebra San Miguel Frontliner Labels
Brand Storytelling / Creative
Ginebra San Miguel, Inc. / Dentsu One Manila
Dentsu
Philippines
Bactidol SEA Games
Creative Technology / Creative
Johnson & Johnson Philippines Inc / Wunderman Thompson Philippines
WPP
Philippines
A Star Wars Experience For All
Best Collaboration & Partnership / Creative
Globe Telecom / Wunderman Thompson
WPP
Philippines
BEAR BRAND Batang Matibay
Brand Storytelling / Creative
Nestle Philippines, Inc. / Nestle Philippines, Inc.
N/A
Philippines
BEAR BRAND Batang Matibay
Best Collaboration & Partnership / Creative
Nestle Philippines, Inc. / Nestle Philippines, Inc.
N/A
Philippines
Unsung
Brand Storytelling / Creative
Warner Music Group / Iris
Cheil
Singapore
Congratulations to all the miracles
Tambuli Origins / Creative
P&G / Beacon/Leo Burnett Tokyo
Leo Burnett
Japan
MILO HOME COURT: Championing Sports in Desperate Times
Best Collaboration & Partnership / Creative
Nestle Philippines Inc. / Ogilvy Philippines
WPP Ogilvy
Philippines
A Star Wars Experience for All
Brand Storytelling / Creative
Globe Telecom / Wunderman Thompson
WPP
Philippines
marugohan
Brand Storytelling / Creative
Second Harvest Japan / Beacon/Leo Burnett Tokyo
Leo Burnett
Japan
#PleaseRememberHumans - Emergency Eel Exhibition
Brand Experience / Creative
ORIX Real Estate Corporation / DENTSU INC.
DENTSU
Japan
Project Applause
Brand Storytelling / Creative
Union Bank of the Philippines / FCB Manila
FCB Manila
Philippines
BACK2LIFE
Innovation / Creative
Samsung / Cheil PengTai Beijing / Cheil Hong Kong
Cheil Worldwide
China
Colgate #SmileStrong
Brand Storytelling / Creative
Colgate-Palmolive Philippines / SOHO Square Philippines
WPP Redfuse
Philippines
J&J Project Bibig-Kasin Challenge
Tambuli Origins / Creative
Johnson & Johnson Philippines, Inc. / Wunderman Thompson
WPP
Philippines
McClassroom
Brand Experience / Creative
McDonald’s Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
The Force of Love
Brand Experience / Creative
7-ELEVEN Taiwan / ADK TAIWAN
ADK Global
Taiwan, Province of China
Unilever Beauty That Cares: Add Heart to Cart
Integrated Ecommerce / Digital and Ecommerce
Unilever Philippines, Inc. / Ogilvy Philippines
Ogilvy
Philippines
Project Care
Content Marketing / Digital and Ecommerce
Unilab, Inc. / Ogilvy & Mather Philippines, Inc.
Ogilvy
Philippines
Lazada Bounce Back Campaign
Integrated Ecommerce / Digital and Ecommerce
Lazada / PUBLICIS JIMENEZBASIC
Publicis Groupe
Philippines
Lazada Bounce Back Campaign
Ecommerce Experience / Digital and Ecommerce
Lazada / PUBLICIS JIMENEZBASIC
Publicis Groupe
Philippines
NutriSerye
Best Content Creator and Influencer / Digital and Ecommerce
San Miguel Foods Inc. / The Huddle Room
N/A
Philippines
NutriSerye
Social Media / Digital and Ecommerce
San Miguel Foods Inc. / The Huddle Room
N/A
Philippines
Selecta Share Happiness Social Ecommerce Campaign
Social Ecommerce / Digital and Ecommerce
Unilever - Selecta RFM / Seven AD Inc.
N/A
Philippines
TNT Nasa Saya ’Yan
Integrated Digital / Digital and Ecommerce
Smart Communications, Inc. / Ace Saatchi & Saatchi
Saatchi & Saatchi
Philippines
Tutorials Takeover
Best Content Creator and Influencer / Digital and Ecommerce
QC Science High School Alumni Association / VMLY&R Philippines
VMLY&R
Philippines
TPin3: The Recruitment Time Portal
Digital Innovation and Tech / Digital and Ecommerce
Teleperformance Philippines / SVEN
N/A
Philippines
BACK2LIFE
Digital Innovation and Tech / Digital and Ecommerce
Samsung / Cheil PengTai Beijing / Cheil Hong Kong
Cheil Worldwide
China
Ginebra San Miguel Frontliner Labels
Social Media / Digital and Ecommerce
Ginebra San Miguel, Inc. / Dentsu One Manila
Dentsu
Philippines
Complex Emojis
Social Media / Digital and Ecommerce
Mindnation Philippines / Propel Manila
N/A
Philippines
LIGHT SAVER
Digital Innovation and Tech / Digital and Ecommerce
EMART / Cheil Worldwide
Cheil Worldwide
Republic of Korea
One Wrong Tweet
Social Media / Digital and Ecommerce
Called to Rescue / Seven A.D. Inc.
N/A
Philippines
#GlobeStarWars
Integrated Digital / Digital and Ecommerce
Globe Telecommunications / AdSpark, Inc.
N/A
Philippines
#GlobeStarWars
Social Media / Digital and Ecommerce
Globe Telecommunications / AdSpark, Inc.
N/A
Philippines
The Story of Your Power
Digital Innovation and Tech / Digital and Ecommerce
Powershop / whiteGREY
GREY
Australia
MILO HOME COURT: Championing Sports in Desperate Times
Integrated Digital / Digital and Ecommerce
Nestle Philippines Inc. / Ogilvy Philippines
WPP Ogilvy
Philippines
Now, words aren’t just heard, but felt.
Digital Innovation and Tech / Digital and Ecommerce
Samsung / CHEIL INDIA PRIVATE LIMITED
Cheil Worldwide
India
Fly Campaign
Integrated Media / Media
UNILAB, INC. / PUBLICIS JIMENEZBASIC
PUBLICIS GROUPE
Philippines
Smart GigaLife App
Integrated Media / Media
Smart Communications, Inc. / Grey Manila
Grey Group
Philippines
Dove: Freely expressing brand purpose through ‘My Hair, My Say’
Integrated Media / Media
Unilever Philippines / Mindshare Philippines
GroupM
Philippines
Project Care
Video Screen / Media
Unilab, Inc. / Ogilvy & Mather Philippines, Inc.
Ogilvy
Philippines
Locally #immUNITY
Best Engagement Strategy / Media
NutriAsia, Inc. / Initiative Philippines
IPG Mediabrands
Philippines
Bactidol SEA Games
Audio / Media
Johnson & Johnson Philippines Inc / Wunderman Thompson Philippines
WPP
Philippines
Love Verses Hate
Outdoor / Media
Love Is All We Need Coalition / Propel Manila
N/A
Philippines
Bridging The Digital Divide
Best Use of Data and Insight / Media
Globe Telecommunications / AdSpark, Inc.
N/A
Philippines
M Safe
Integrated Media / Media
McDonald’s / TBWA\Santiago Mangada Puno
TBWA
Philippines
#ThisIsHowWeRoll
Brand Experience & Activation / Media
Universal Robina Corporation / Seven A.D., Inc.
N/A
Philippines
Swanderful Moves
Brand Experience & Activation / Media
Nutriasia / DDB Tribal Worldwide
Omnicom
Philippines
Unreal Fans Of Real Kashmir
Best Use of Data and Insight / Media
Adidas + Real Kashmir FC / CHEIL INDIA PRIVATE LIMITED
Cheil Worldwide
India
Good Enough Handwashing Ain’t Good Enough
Audio / Media
Procter & Gamble / Saatchi & Saatchi, Singapore
Publicis Groupe
Philippines
The Story of Your Power
Best Use of Data and Insight / Media
Powershop / whiteGREY
GREY
Australia
Recreate Pride 2020
Best Use of Real-time Marketing / Media
Pride@Tech, Globe Telecom, Facebook Philippines, Google Philippines, IBM, Analog Devices / Propel Manila
N/A
Philippines
#GlobeStarWars
Best Use of Data and Insight / Media
Globe Telecommunications / AdSpark, Inc.
N/A
Philippines
#GlobeStarWars
Integrated Media / Media
Globe Telecommunications / AdSpark, Inc.
N/A
Philippines
McClassroom
Brand Experience & Activation / Media
McDonald’s Philippines / Leo Burnett Manila
Publicis Groupe
Philippines
MILO HOME COURT: Championing Sports in Desperate Times
Brand Experience & Activation / Media
Nestle Philippines Inc. / Ogilvy Philippines
WPP Ogilvy
Philippines
Naming the invisible by Digital Birth Registration
Mobile / Media
Telenor Pakistan / Ogilvy Pakistan
Ogilvy
Pakistan
The Force of Love
Brand Experience & Activation / Media
7-ELEVEN Taiwan / ADK TAIWAN
ADK Global
Taiwan, Province of China
Homeless Delivery
Mobile / Media
Deliveroo / BWM Dentsu
Dentsu
Australia
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