Effectiveness Score
Business Results
(Sales, Market Shares)
Marketing Results
(Awareness, Trial, Usage, Image, etc.)
HIGH Scenario 1 Surpass objective Surpass objective
Scenario 2 Surpass objective Met objective
Scenario 3 Met objective Surpass objective
MED Scenario 4 Met objective Met objective
Scenario 5 Met or surpass objective Better than before
Scenario 6 Better than before Met or surpass objective
Scenario 7 Better than before Better than before
LOW Scenario 8 Met or surpass objective Not provide results
Scenario 9 Not provide results Met or surpass objective
Scenario 10 Better than before Not provide results
Scenario 11 Not provide results Better than before

CNN Interview on the 2019 edition of the APAC Tambuli awards.

CNN Interview on the 2019 edition of the APAC Tambuli awards.

Posted by CNN Philippines on 2019 May 29, Wednesday