Materials released between January 1, 2019 and December 31, 2020 are qualified to enter. Materials may have been introduced earlier but must have run during this period and have data relative to the qualifying time.
Entries from Asia Pacific, Australia, New Zealand, and the Middle East are accepted, including campaigns created or initiated from anywhere in the world so long as it has run in Asia Pacific, Australia, New Zealand, and the Middle East.
Materials that ran an extended period of time with several dates of implementation must be accompanied with adequate proof of having progressed from year to year.
Only one entrant company may submit an entry—collaborative efforts may be submitted by either the agency or the production company but not by both.

All entries must be completed online at www.tambuliawards.asia.
A case film, summarizing the case study is required.

SPECIFICATIONS:
Length: maximum of 2 minutes
Format: MP4

Each entry may be submitted for consideration in multiple categories.

Required formats for submitted materials are as follows:

MP4: TVC/Video materials
MP3: Radio/Audio materials
JPEG: Print and other support materials

Each upload must not exceed 300MB.
Data presented in the Business Results section of the case study must refer to a specific source. This could be client information or agency/third party research. The Asia Pacific Tambuli Awards Jury has the right to verify the accuracy of your data with the referred source. Not referring to a source will result in disqualification.
Entrant companies with winning or shortlisted entries may be requested to provide full media schedules to verify their entries' authenticity.
Case studies must be written in English. English translations must also be provided for words or phrases in other languages. Please follow the set word limit indicated in the entry form.
Non-English videos should be accompanied with English subtitles.
Entries may not be submitted without the consent of the client company or rights-holder. All entries must be work rendered for legitimate clients that have paid for media placements.

All entries submitted to the Asia Pacific Tambuli Awards may be used either in whole or in part, in any way the organizers deem appropriate, including duplication and publication, while honoring at all times the confidentiality of the specified information.
All entries are non-returnable and become the property of the UA&P School of Communication.
Authors of entries submitted that are subsequently published must acknowledge the Asia Pacific Tambuli Awards.
Payments made for wrong, disqualified or withdrawn entries are non-refundable.
Submitted entries will not be considered eligible until full payment has been made and all required media has been uploaded to the Asia Pacific Tambuli Awards website. Payment is subject to a 5% processing fee to cover bank and other related charges.
Materials from entries submitted to the Asia Pacific Tambuli Awards will be used for awards purposes. Entrants may also be required to provide supplementary materials for shortlisted or winning works to be used in the show, promotional materials, and related events held after the awards night.
All entries must strictly comply with the rules, and any violations will result in automatic disqualification.
Agency names must not be mentioned in the entry write up to avoid creating any biases amongst the jurors from rival brands or networks.

International Entries

1

Single

USD 400

1 material only

Campaign/Integrated

USD 590

Multiple media

Late entries will be charged an additional USD 90 per entry. Payments may be settled online through our online payment gateway.
Payment is subject to 5% processing fee to cover bank and other related charges.

Philippine Entries

1

Single

PHP 17,000

1 material only

Campaign/Integrated

PHP 23,000

Multiple media

Late entries will be charged an additional PHP 7,000 per entry. We are a non-vat institution. Payments may be settled online through our online payment gateway.
Payment is subject to 5% processing fee to cover bank and other related charges.

Winners will be chosen using the following criteria:

50%

BRAND PURPOSE

Creative idea and execution of brand purpose

50%

RESULTS

Financial/Business results met or surpassed business objective

Judging Process

All entries submitted to the Asia Pacific Tambuli Awards undergo a pre-screening process conducted by the organizers to ensure that all entries comply with the rules and regulations of the competition.
The following criteria are basis for disqualifying entries at the pre-screening phase:
1. Entries whose message or advocacy is deemed offensive to national, cultural, or religious values and sentiments, or are contrary to public morals.
2. Entries whose values are not clearly evident or depicted in the creative materials submitted.
3. Entries whose content or message promote advocacies or causes that fit better in other creative awards shows rather than Asia Pacific Tambuli Awards. (Please refer to the educational guidelines contained in the website of University of Asia and the Pacific: https://uap.asia/identity/statement-of-principles-institutional-goals-and-ideals).
4. Entries that are badly written, lacking in rigor, depth, and accuracy.
All pre-screened entries in the Creative, Content Creation & Influencer Marketing, Digital & Ecommerce, Humanity & Culture, and Media Cluster Categories are evaluated by the Plenary Jury, composed of an international group of distinguished client and agency heads. Evaluation is conducted online to determine the bronze, silver, and gold winners.
All gold winners in the various categories shall then be evaluated by the Overall Executive Jury, to determine which among the gold winners deserve to be elevated to Grand Prix. From among the Grand Prix winners, the Overall Executive Jury chooses only one winner for the Platinum, the highest honor given in this competition.
An independent third party will audit the awards process.
The decision of the jury on all entries is final.

The Carmencita Esteban Platinum Award

Highest distinction in this competition

Charitable and not-for-profit institutions are not eligible to receive this award. (examples: public service and pro-bono programs)

Creative/Digital/Media Agency of the Year

Agencies that have at least three years distinct winning entries are qualified for the award.

Agencies with the highest score for its winning entries.

Scores calculated as follows:

20

Platinum

15

Gold

10

Silver

5

Bronze

3

Finalist

Network of the Year

Network of the Year Award is given to the Agency Network with the highest score for its winning entries.

APAC Chief Marketing Communications Officer of the Year

Given to the Chief Marketing Communications Officer of an organization who has demonstrated leadership in achieving marketing communications excellence and profitability for the organization, while promoting values and ideals through marketing communication programs.

How to enter

1

Single

USD 400

Campaign/Integrated

USD 590

1

Single

PHP 17,000

Campaign/Integrated

PHP 23,000

50%

BRAND PURPOSE

50%

RESULTS

20

15

10

5

3