All entries must be completed online at www.tambuliawards.asia.
The online entry form containing all the instructions may also be filled out from the website.
Length: maximum of 2 minutes
Each entry may be submitted for consideration in multiple categories.
Required formats for submitted materials are as follows:
MP4: TVC/Video materials
MP3: Radio/Audio materials
JPEG: Print and other support materials
Each upload must not exceed 300MB.
Creative idea and execution of values
Financial or Business Results | Met or surpassed business objectives
All entries submitted to the Asia Pacific Tambuli Awards undergo a pre-screening process conducted by the organizers of the award to ensure that all entries comply with the rules and regulations of the competition.
The following criteria are basis for disqualifying entries at the pre-screening phase:
Entries contrary to the principles upheld by the Asia Pacific Tambuli Awards. (You may learn more about them here: http://www.uap.asia/
Entries whose message or advocacy is deemed offensive to national, cultural, or religious values and sentiments, or are contrary to public morals.
Entries whose values are not clearly evident or depicted in the creative materials submitted.
Entries submitted by institutions, organizations, interest groups, or advocacies that are known publicly to espouse and foster ideas or systems of belief that are contrary to those upheld by the Asia Pacific Tambuli Awards.
Entries that are badly written, lacking in rigor, depth, and accuracy.
All pre-screened entries in the Media & Digital and Humanity and Culture Cluster Categories are evaluated by the Plenary Jury, composed of an international group of distinguished client and agency heads. Evaluation is conducted online to determine the bronze, silver, and gold winners.
All pre-screened entries for the Creative Cluster Categories will be evaluated by the Creative Executive Jury live, to determine the bronze, silver, and gold winners.
All gold winners in the various categories shall then be evaluated by the Overall Executive Jury, to determine which among the gold winners deserve to be elevated to Grand Prix. From among the Grand Prix winners, the Overall Executive Jury chooses only one winner for the Platinum, the highest honor given in this competition.
An independent third party will audit the awards process.
The decision of the jury on all entries is final.
1 material only
1 material only
The Carmencita Esteban Platinum Award
Highest distinction in this competition
Charitable and not-for-profit institutions are not eligible to receive this award. (examples: public service and pro-bono programs)
Creative/Digital/Media Agency of the Year
Agencies that have at least three years distinct winning entries are qualified for the award.
Agencies with the highest score for its winning entries.
Scores calculated as follows:
Network of the Year
Network of the Year Award is given to the Agency Network with the highest score for its winning entries.
APAC Chief Marketing Communications Officer of the Year
Given to the Chief Marketing Communications Officer of an organization who has demonstrated leadership in achieving marketing communications excellence and profitability for the organization, while promoting values and ideals through marketing communication programs.